Privacy notice

1. Introduction

The UCL Knowledge Lab respects your privacy and is committed to protecting your personal data.

Please read this Privacy Notice carefully - it describes why and how we collect and use personal data and provides information about your rights. It applies to personal data provided to us, both by individuals themselves or by third parties and supplements the following wider UCL privacy notice(s):

We keep this Privacy Notice under regular review. It was last updated on 1st November 2020.

2. About us

The UCL Knowledge Lab is part of the UCL Institute of Education at University College London (UCL).

The Learning Designer was developed by a team led by Professor Diana Laurillard at the UCL Knowledge Lab.

UCL, a company incorporated by Royal Charter (number RC 000631), is the entity that determines how and why your personal data is processed. This means that UCL is the 'controller' of your personal data for the purposes of data protection law.

3. Personal data that we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We collect, use, and store your personal data in the following ways:

When your designs are stored on the server, the design files themselves do not contain any personal data other than unsolicited data the user may choose to provide inside the design, i.e. data we have not asked for, and could not use.

4. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

We may also use anonymised data, meaning data from which you cannot be identified, for the purposes of:

Anonymised data may also be used in published reports or journals and at conferences.

The Learning Designer website also manages the ownership of the designs you create.

  1. Ownership of designs
    The designs you create using the Learning Designer are owned by you.
  2. Visibility of designs

    When you create a design, the design is stored on our servers and can be accessed using an unlisted URL that contains a unique 64 characters code. It can be viewed by you when you are logged in (via "My Designs" in the "Personal space" section of the Browser screen) and any individuals you have shared the unique URL with.

    If you choose to share your design with the Learning Designer community (comprised of all registered users) by placing it in the "Public" section of your "Personal space", the community will be able to find and view your public designs via the "Directory of designs" on the Browser screen. You always retain ownership of shared designs, but they are shared under the Creative Commons 4.0 (BY) license.

Who we share your personal data with

Your personal data will be collected and processed only by our staff and UCL (Access to your personal information is limited to staff who have a legitimate need to see it for the purpose of carrying out their job at UCL.).

6. Lawful basis for processing

Data Protection Legislation requires that we meet certain conditions before we are allowed to use your data in the manner described in this notice, including having a "lawful basis" for the processing. The basis for processing will be as follows:

7. International transfers

We do not transfer your personal data outside the European Economic Area (EEA).

8. Information security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We have established procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

9. Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We will keep your personal data according to the Records Retention Schedule.

10. Your rights

Under certain circumstances, you may have the following rights under data protection legislation in relation to your personal data:

If you wish to exercise any of these rights, please contact the Data Protection Officer.

Contacting us

You can contact the Learning Designer team via the email address given on the website

You can contact UCL by telephoning +44 (0)20 7679 2000 or by writing to:
University College London,
Gower Street,

Please note that UCL has appointed a Data Protection Officer. If you have any questions about this Privacy Notice, including any requests to exercise your legal rights, please contact our Data Protection Officer using the details set out below:
Data Protection & Freedom of Information Officer

11. Complaints

If you wish to complain about our use of personal data, please send an email with the details of your complaint to the Data Protection Officer so that we can look into the issue and respond to you.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) (the UK data protection regulator). For further information on your rights and how to complain to the ICO, please refer to the ICO website.